Display advertising

Display advertising

These two words might sound familiar to many of us. Yet many still do not know what it means. So what is digital marketing? According to ‘Financial Times Lexicon' (2017), digital marketing is the marketing of products and services using digital channels to reach consumers. It includes mobile phones (both SMS and MMS), social media marketing, display advertising, search engine marketing and any other form of digital media. In my own words I would describe it as any form of marketing goods and services via digital platforms our Digital marketing agency services , will help you get your goals done.

Digital marketing has by far been convenient around the globe, thanks to the new technology being discovered day by day. Our Digital marketing agency services has enabled customers to get goods and services however, whenever and whichever they need. I therefore think that digital marketing should be encouraged. Statistics from an online source, ‘' in January 2018 reveal that industrial marketing on social media increased from 2% to 58% in just one year. That is a whopping 56% increase on the use of social media to market goods and services, and with good reasons, just call us and we will show you how do you do it, it is not tough. There are many Digital marketing agency services, in the market but not many fulfill their promise we will do it all to help you reach your goals.

First hiring our , Digital marketing agency services saves time. Consumers do not have to go downtown to the actual shop to buy goods they require. Their goods are one click or phone call away from their home. A good example is Pizza Hut, a food company that offers consumers a digital platform to make food orders and within a short time, their orders are delivered right at their doorstep. The consumer saves at least thirty minutes in an hour, which he can otherwise use for something else worthwhile. That is seven hundred and twenty minutes in one day, two hundred and sixty two thousand, eight hundred minutes in a year. That is a lot of time on one’s hands, don’t you agree? We also do not charge you a very high amount with our Digital marketing agency services. We are there when you need us, with very good customer support, we always believe in having customer for the life time.

Display advertising is often confused with other ads. Not all advertisements are display adverts some of them are content marketing. Display advertising is marketing on websites or other platform by the use of paid banners which can be made of text, videos or audios clips.

Display adverts can be identified by thick lines that frame the ads on webpages. Most times the adverts will look like a business card on a newspaper or magazine. Those long and narrow boxes you see on the pages of websites are majorly display advertisement. They can take a variety of shapes and sizes. The most popular are the wide banner ads that appear at the top of webpages or along the content. The most effective display ads are 336×280 or 300×250 pixel in size according to data released by Google. We can guide you with this and get you ready for display advertising and producing very good results with that in quick time and that is the best part about it.

What is the Significance of Display Ads

Display Ads are geared towards providing the maximum amount of revenue from site visitors in the shortest possible time. It is paramount that the ads are crafted in such a way that they are appealing to the audience in question.

The headlines of the ads must be written in such a way that they are meant to

target the right audience. If your headline fails to target the right people, you will have poor performing ads. If we are to target a group of dieters for example, we would craft a display ad headline that reads “Lose weight on a ketogenic diet”. Headlines like this are tailored to a peculiar group of people looking to solve a particular problem in their lives. We have experts in our Digital marketing agency services, who can do all this very easily and get more sales and traffic for you. All this is just a call away.

Features of Display Advertisement

Beside the headline discussed above other features of display advertisement include the ad copy or body and the contact information.

The body

The body of display advertisement is a little snippet of text or video that in a nutshell shows what the company or product is all about. The information here must be specific, straight to the point and convincing enough to generate click through. The Ad copy will usually have a little call to action. Our Digital marketing agency services, will improve you results and conversion in quick time.

Contact Information

The contact information section of the display ads usually holds the company’s phone number, website or address.

Purpose of Display Advertisement

The major function of display advertisement is to pull leads, orders or collect customer data. Smaller display ads might not contain enough information to allow the companies ask customers to make payments but other bigger ads can contain sufficient information to convince customers to make a purchase. However the case might be, the general rule is to grab customer attention, develop interest, install a desire and subsequently proper the customer to take action.

Here is the process of success display ads in bulleted points:

  • Grab customer attention
  • Develop interest
  • Install a desire to know more
  • Take action

While this might look like a simple process, it is not. You need the services of an agency or renowned experts in the business to develop killer Ad copies that generate leads. If you are looking to use display advertisement to promote your business please contact us for further details. So just call us and we will do the rest.


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