Meta tags are the most vital aspect of your on-page SEO. They are used to provide information about your page to achieve the high rakings of your website.
They are big part in search engine history. It was valued as a factor in rankings before – until people started abusing their use in getting on top of search engine. It was by google who opted meta tags out of the common ranking factors even though it doesn’t mean they’re not important anymore. It is always playing quite a big role in your site’s SEO.
Meta tags are the hidden words inside your. People visiting your website will not be able to see them. But, search engines still read them for it to have a simple, summarized idea of what your site is about and what exactly your keywords are.
Meta tags are written as ;
<head>Meta tags are located here</head>
Title tag is the most important tags among all other tags on your page . This tag is what you see in the search engines for both paid and organic search, and the words that appear at the top of each tab in your browser.
The title tag describes what the page is about. The ranking of a websites takes place by comparing the title tag to rest of the contents of the page depending upon the query you have raised.
Title tag looks like this: <title>SEO WEBSITE INDIA< /title>
You can also create custom title tag within the platform by WordPress SEO plugin “Yoast”. Keep your title tags descriptive and short. You can now create title tags with a character limit for page titles to 70 characters before showing ellipses. But the best practice is to stay below the character limit so your titles display properly. You can use Snippet Optimizer to simulate how your title and meta description will appear in search result page.
Use your title tag to stand out from your competitors, that appeals your visitors and make sure all the relevant information is included, including your keywords and location for local businesses.
Use appropriate and core keyword within the title as user are not blindly clicking the final result, they read the title and description to find the best result for their query.
The meta description are the data you will find when searched for a page. These are not a direct ranking factor, search engines read the meta descriptions to determine the page’s topic and the audience that will find value.
A meta description should be well-written that can generate a competitive advantage in the search results, thereby creating a higher click-through rate with a greater chance of conversions. There are chances to omit the custom description and pull an excerpt of the content on the page, so it is recommended to fill in the meta description for every page of your website.
To tell users what’s in it for them to click through to your site. Include an offer or call to action to convert the click. There are some websites which shows multiple site links to direct users to the page they’re looking for. My company, seowebsiteindia.com Digital Agency, has multiple pages you can click on to find out more about the agency.